Agenda

12:00-12:05
INTRODUCTIONS

RAIN publisher Kurt Hanson and editor Paul Maloney welcome you to this year's Summit!

12:05-12:35
PANEL: ONLINE TOOLS THAT DRIVE OFFLINE LISTENING

How are stations are using social media, mobile apps, video and even streaming to build their broadcast audience. Hear from experts on what works, what doesn't.

Panelists : Michael Fischer (Triton Digital), Andy Friedman (Merlin Broadcasting), Dan Shelley (Radio One), Annette Tonti (Mofuse). Moderator: Ruth Presslaff (Presslaff Interactive).

12:35-12:42
PECHA KUCHA

Presented by Abacast CEO Rob Green.

12:45-1:15
PANEL: MOBILE STREAMING -- MAKING IT WORK

Some stations have more users listening on mobile devices than on computers. What do stations have to do in order to make finding and listening to their station easy and appealing to listeners? How is a mobile listener different? How are listening sessions different on mobile devices? What's the formula for winning at the mobile streaming game?

Panelists : Jim Cady (Slacker), Larry Leung (AirKast), Bill Moore (TuneIn Radio). Moderator: Michael Theodore (IAB).

1:20-1:50
PANEL: SIZING UP YOUR AUDIENCE

There are several ways to measure a streaming online audience -- as an online medium or as radio? What are the strengths and weaknesses of each method? Should there be uniformity in measurement metrics? What method will drive the most revenue into the marketplace? We'll hear experts from several measurement companies debate these topics and more.

Panelists : Phillip Beswick (The Media Audit), Rob Favre (Triton Digital), Paul Krasinski (Arbitron). Moderator: Dave Rahn (Custom Channels).

1:50-2:20
KEYNOTE: KURT HANSON

RAIN publisher Kurt Hanson will deliver his keynote address.

2:20-2:50
PANEL: HOW TO ADVERTISE TO MOBILE LISTENERS

Listening on mobile devices means a different set of assets for the advertiser. In order to engage a mobile listener the message needs to be different. What are the best tools for boosting responses to mobile audio ads? Who is running an audio ad campaign that is doing this well?

Panelists : Eyal Goldwerger (TargetSpot), Jeff Pescatello (Radio Loyalty), Doug Sterne (Pandora). Moderator: Paul Jacobs (JacAPPS).

2:50-3:20
NETWORKING BREAK

Sponsored by DOT.fm.

3:20-3:50
PANEL: DIGITAL FACE-OFF

Sponsored by Triton Digital. "Does Radio Creative Still Leave the Light On?"

Triton Digital's Patrick Reynolds will host a frank discussion with some of the industry's most celebrated radio creatives on where radio is quality-wise, why, and how it can become a creative showcase opportunity once more with the addition of digital extensions afforded by IP-based delivery.

Panelists : Shane Colton, Bob Merlotti (Digitas), Bob Monachino (Radio Bob Resort). Moderator: Patrick Reynolds (Triton Digital).

3:50-3:57
PECHA KUCHA

Presented by Listener Driven Radio President & Co-Founder Daniel Anstandig.

4:00-4:20
PANEL: TALK TO MY LAWYER

This panel will discuss legal issues related to streaming, privacy and ad serving, and royalties.

Panelists : Angus MacDonald (Live365), David Oxenford (Davis Wright Tremaine), Colin Rushing (SoundExchange). Moderator: Tom Taylor (Radio-Info).

4:20-4:30
RESEARCH PRESENTATION: KNOWDIGITAL

Sam Milkman, President of knowDigital, will discuss "6 Ways to Deepen Your Fan Connection on Facebook."

4:30-5:00
PANEL: GIVE LISTENERS WHAT THEY WANT

Programming features such as on demand streaming, skipping, time shifting and ad free listening options can be a meaningful ways for stations to expand their audience and brand. Hear from content providers and the platforms and tools they are using.

Panelists : Brian Lakamp (Clear Channel), Lisa Namerow (AOL Radio), William Sanchez (Fox News Radio). Moderator: Zackary Lewis (Liquid Compass).

5:05-5:35
KEYNOTE: TIM WESTERGREN

Pandora's founder and Chief Strategy Officer Tim Westergren will deliver his keynote address.

5:35-5:50
PRESENTATION OF RAIN INTERNET RADIO AWARDS

RAIN will announce the winners of the second-annual RAIN Internet Radio Awards.

5:50-5:55
CLOSING REMARKS


COCKTAIL PARTY
Sponsored by Radio-Info.

Join us immediately after the Summit's conclusion for cocktails and appetizers, to be held in a ballroom overlooking the Chicago River.

mofuse.com